This will act as the outline for your label’s font selection. Let’s get your product dressed! Write down qualities that you want your label to communicate - don’t over think this, just let it flow - get it out on that paper. Is your font saying “cheap quality” when it should be saying “natural and organic”? Do the elements of your font “outfit” clash, or do they complement each other? These considerations are part of what makes choosing fonts such an important aspect of the design process, one that should be approached thoughtfully. Your font choices need to be purposeful and appropriate. Your label provides that at-a-glance first impression that people gauge and judge your product by. Your label is your product’s outfit and, yup, it’s going to be judged! Of course, nobody wants to judge or be judged based on clothing, but hey, we all do it. You wouldn’t wear a sombrero to a job interview (unless you were trying out for a mariachi band). Different occasions call for different apparel.
Based on what you wear, people might rightly or wrongly make assumptions about your style, your personality, your socio-economic background, your age (or the age you wish you were), or the kind of impression you want to make. Think about what your attire says about you. Each font was a matched set of type, one piece (called a “sort”) for each glyph, and a typeface consisting of a range of fonts that shared an overall design.Ĭhoosing fonts for your packaging/label is like selecting an outfit. In metal typesetting, a font was a particular size, weight and style of a typeface. Of course you’ve heard the word “font” - but just what is that? A font is a collection of all the characters of a typeface, including capital letters and lowercase letters, numerals and punctuation marks. If your typography looks clean-your label will too! What the font is a font? An easy way to start is focus on the fonts. Your goal is to distinguish your labels from the county fair home-made labels by creating one that looks polished and will sit comfortably among the competition in retail stores and major online markets. You’ve spent a lot of time creating the perfect product, and now you need to design a label that’s going to encourage people to click on your product image or reach for it on that store shelf. Three Font Rules for Effective Label Design We look forward to more contributions from this recognized expert on label design. This post on product label design tips is authored by Kimberly Head, CEO of Watergraphics, a leading branding and packaging design firm, and our newest guest blogger.
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